Before and After Google Penguin

Google Penguin is one of the major search engine algorithm updates that fretted the SEO waters. But what changed in the life of a SEO professional in terms of link building, anchor texting, link relevance and other standard seo practices?

What to Know about Facebook Apps

Circus Social, an up and coming facebook apps provider, pinpoints the benefits of using tab apps on facebook fan page in terms of fan engagement and data collection.

Marketing on Halloween 2013

In the Halloween spirit, people from AddThis – the giant in social media engagement integration – share with us some useful treats about how marketers can improve their fan reach by tapping into the Halloween buzz.

ZMOT Marketing Strategy

This graphic focuses on three common challenges marketers encounter. The BAP, PEP and PDP problems. Not familiar with these abbreviations? Find them here along with guidelines of detailed zmot strategy and multiple media which should be integrated collectively to win the zero moment of truth battle in online marketing.

Better Facebook Image Posts

Even more businesses enter the social game in an effort to reach out their fans and prospects. However, low performance in facebook fan engagement is a common concern. Salesforce offers a best practice blueprint to help us make image posts that speak for your page.

Luxury Brands in Social Media

in most cases, luxury brands’ profile on social media is coherent to their general arrogant communication strategy. On this report you will see how popular fashion brands, like Dior perform on social networks.

Effective Social Marketing Rules

Social media marketing campaigns can lead to sales success if they’re applied correctly. Here you’ll find 21 rules of thumb for running an effecive social marketing strategy.

Facebook Sponsored Post Ads Tips

This is a quick reference guide for creating succesfull sponsored post ads, extending your reach and engaging your fans. Simple and helpful.

Facebook Marketing Tips 2012

Nice, quick and easy pinboard guiding you through a path of 17 tips for facebook administration competency.

Social Media vs Search Marketing

They are not rivals – they should be considered combined allies in a marketer’s online marketing strategy. Social media networks and search engine marketing should be both employed. But how do they compare on specific objectives detached or together?

Facebook Ads Guide 2012

Amazing for the new comers – useful update for the old ones. Read a great and comprehensive overview of the various Facebook advertising options an online marketer has in hand. BKV media team calms the confusion.

How Edgerank Works

A very comprehensive and simply put reference to the Edgerank algorithm. First time to hear? It’s Facebook’s backbone – what you should reckon with if you are seeking popularity and fan engagement. Go read it!

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