Facebook Ad specifications have largely changed since the launching of advertising options. This fully packed guide will keep you in the loop with the most updated ad sizes, dimensions and text length.

Marketing a mobile app on Facebook is more than just publishing a branded fan page in that it necessitates a more careful approach and advanced marketing skills to make it rise from the noise. Here is a roadmap to make it happen

People love contests and actually love to think of the idea of winning something. Building a facebook contest that drives people to participate and engage with your brand is more than coding science. Learn which are the key elements that make a contest app consistent with facebook’s policy and productive of the most gratifying results for your marketing needs.

As the folks are increasingly crowding around social networks, brands and advertising agencies are trying to wisely allocate their advertising budget to them in an effort to balance spending and ROI. Find here facts and figures as for total ad spending on social media, top social advertisers and some idea of results’ evaluation.

Bringing people to a facebook fan page and getting them involved needs carefull and fine-cut content strategy. And with the edgerank algorithm lurking and manipulating user reach, the whole game turns into advertising bonanza for social marketers that want results in two twos. Facebook promotions consist a strandard approach to increase fan acquisition and engagement. But which of the 4 presented types is the best working for each goal.