Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.
Digital Advertising History
visualized by: POINTROLL
See an overview of the digital advertising evolution that has happened along with the growth and development of the internet and various multimedia technologies.
Performance Marketing Leaders
visualized by: Henry Min - Martin Son GFX
Impact Radius, one of the leading ad exchange networks gathered social media influence metrics for the best professionals in performance marketing. Meet the 25 top ranked authorities in online advertising based on their klout, peerindex and twitter follower score
Digital Marketing 101
visualized by: Pixaal.com
What is digital marketing? How it works and what are the benefits of digital marketing? It can be understand in such a way that it is the combination of many resources which are used for marketing such as content creation, advertising, email marketing, social media etc. Digital marketing has been proved very beneficial for a business to increase its worth.
PPC Advertising 101
visualized by: Location3.com
CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.
What is Native Advertising
visualized by: Column Five
Unfamiliar with this term? Native advertising is a relatively new kid on the marketing block that focuses on user experience and redefines traditional monetization. Go read and you’ll find examples you’ve likely come across.
Google Ads Policy
visualized by: Google
Google manifests about its concern to keep the online ads network clean and safe from harm. Learn through this simple representation how the Google system rakes bad ads and expels obtrusive advertisers.
Modern Marketing Conception
visualized by: Jess3
This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it’s just a matter of creativity, intuition or even taste, some other it’s more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.
Google Advertising Revenue
visualized by: Wordstream
Let’s go deep deep down the Google sales funnel and see how much bucks its advertising model yields on daily basis. Following are key metrics of the top 10 industries that bid for the front.
How to Stop Bot Traffic
visualized by: Column Five
Are Ro-bots taking over? Bot traffic warps the effecitveness of online advertising resulting in significant online media spend loss. While non-consumer traffic rises so does merkers’ and agencies’ concern for efficient media spending. Here you will find facts about the current state and suggestions on how to protect against bots.