Critical Marketing Metrics

Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.

Digital Advertising History

See an overview of the digital advertising evolution that has happened along with the growth and development of the internet and various multimedia technologies.

Performance Marketing Leaders

Impact Radius, one of the leading ad exchange networks gathered social media influence metrics for the best professionals in performance marketing. Meet the 25 top ranked authorities in online advertising based on their klout, peerindex and twitter follower score

Digital Marketing 101

What is digital marketing? How it works and what are the benefits of digital marketing? It can be understand in such a way that it is the combination of many resources which are used for marketing such as content creation, advertising, email marketing, social media etc. Digital marketing has been proved very beneficial for a business to increase its worth.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

What is Native Advertising

Unfamiliar with this term? Native advertising is a relatively new kid on the marketing block that focuses on user experience and redefines traditional monetization. Go read and you’ll find examples you’ve likely come across.

Google Ads Policy

Google manifests about its concern to keep the online ads network clean and safe from harm. Learn through this simple representation how the Google system rakes bad ads and expels obtrusive advertisers.

Modern Marketing Conception

This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it’s just a matter of creativity, intuition or even taste, some other it’s more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.

Google Advertising Revenue

Let’s go deep deep down the Google sales funnel and see how much bucks its advertising model yields on daily basis. Following are key metrics of the top 10 industries that bid for the front.

How to Stop Bot Traffic

Are Ro-bots taking over? Bot traffic warps the effecitveness of online advertising resulting in significant online media spend loss. While non-consumer traffic rises so does merkers’ and agencies’ concern for efficient media spending. Here you will find facts about the current state and suggestions on how to protect against bots.


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