Invest in Customer Retention

Acquiring a customer is 6 to 7 times more costly than retaining one. This report from Merchant Warehouse brings up some key features and options business owners should stick to in order to attract more customers from the competition and facilitate retention and sales looping.

B2B Social Media Opportunities 2013

B2B marketers should consider the great opportunities that are emerging due to the striking growth of social media. Tailoring a smart social media marketing strategy is the key to lead nurturing and further to customer acquisition and retention.


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