Online Video Drives Sales

Available both in static and motion version, this infographic pinpoints 6 key findings regarding the effectiveness of online video marketing to the narrow edge of the sales funnel.

Critical Marketing Metrics

Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

Using Rich Snippets

Make your site page speak its content when displayed on Google search results. This graph outlines the use and benefits of rich snippet utilization based on the type of site or blog you run. Go mark up your pages.

What is Native Advertising

Unfamiliar with this term? Native advertising is a relatively new kid on the marketing block that focuses on user experience and redefines traditional monetization. Go read and you’ll find examples you’ve likely come across.

Rich Media Mobile Ads

Discover which rich media ads formats and features perform best across the major industry verticals when it comes to mobile advertising.

The Science Of Social Timing In Email Marketing

Timing can impact your email marketing scheme and according to several reports there are certain times to send your mails out that prove to be more effective.

Email Marketing and Social Networking

Discover the power in your hands when you combine traditional Email marketing channel with Social Networking mechanics. Strictly for online marketers.

Increase Twitter Clicks

Tweets and “Birds” are a great source of refferal trafiic to your webpage. Here you will learn about twitter time activity data that can help you improve your cliclk through rate.

Google Advertising Revenue

Let’s go deep deep down the Google sales funnel and see how much bucks its advertising model yields on daily basis. Following are key metrics of the top 10 industries that bid for the front.

Adwords Quality Score Tips

A close look at Quality Scores applied by Google on Adwords online advertising platform. How they are determined and how they affect your campaign. You won’t be left out in the cold. DNA provides some hot tips for improving.

Newsletter Design Ti...

Don’t overdo it with the design if you want to retain your newsletter subscribers pool. Learn what are the 8 crucial steps that a subscriber goes through while interacting with an email. Design for the Inbox!

Facebook mobile ads

What’s the economy behind the Facebook ads? Especially the little, tiny, teeny-weeny mobile ads. According to this report people don’t like to click on FB ads, but they do LIKE to tap on the mobile ones.

PPC vs SEO Performance

An indepth analysis from wordstream comparing the performance and suitability of the two major search engine marketing tactics under 2 different marketing scopes. Start fishing customers!

Facebook Insights Anatomy

Useful tips about monitoring and management of your facebook campaigns with some special reference to exposure rate metrics.

Email Marketing anatomy

Interesting metrics and general guidelines for creating effective mail campaigns that will reach, touch and motivate your customers and prospects.

Learn to Optimize Your Landing Pages

Open your doors! Landing pages are the gates to your reception for your visitors. Optimize them cause chances are finite.

Email Journey To Inbox

E mail marketing is your arsenal for effectively nurturing leads that turn to sales. Find here a nifty and handy flowchart showing what it takes to reach someone’s inbox.

An Easy Guide To Seo

1-2-3 Go! Reading this will not make you a SEO guru but it’s starting point if you belong to the dummies. Learn also about the 5 basic seo crimes aka black hat technics.

Facebook Vs Google Display Network

Comparing the value of the world’s powerful display advertising networks is not rocket science but simple performance measurements and option evaluation.

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