How to Drive Conversions

This infographic was designed to show the 4 most important digital paths that businesses should be focusing on. Today, it is very important for a business to concentrate on traditional search marketing, mobile search, social media, and review sites. These are the top 4 digital mediums that a consumer is going to consult prior to making a purchase decision.

Digital Marketing Trends 2013

What are soothsayers of the digital world saying? Check out this infographic to find out how trends like content marketing, mobile optimization, conversion rate optimization are shaping the future of digital marketing.

Marketing Attribution for Dummies

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

5 Conversion Rate Tips

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.

M Commerce Growth 2013

No guess that mobile commerce thrives. Part of this trend lies in the advent of advanced mobile technology both for handsets and mobile networks. But does this technological breakthrough alone explain the shift in consumers’ shopping habits?

PPC Landing Page 101

People from Unbounce encapsulate their knowledge in landing page optimization into this quick reference guide and teach how to make the most from your PPC campaigns by presenting the ins and outs of landing page design.

Contact Form Optimization

is there a magic recipe as for optimizing a contact form for more conversions? The answer is no, as it largely depends on the scope a form serves, the industry or niche a site refers, and the general look and feel of a web property. However, there are some general rules that can avert leaking and make a visitor go further down the funnel.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

eCommerce 101

It’s hard to put together on a graph the variety of factors that determine a successful ecommerce business. But CueBlocks made it, offering this 101 roadmap with 91 steps to better conversion optimization.

Optimizing Landing Pages

Even more businesses lean towards utilization of landing page optimization techniques in an effort to better monitor, measure and design their communication with potential customers and achieve their goals. This graph outlines how the professionals face the mechanics behind LPO.

Mobile Landing Page Tips

With mobile internet users outreaching desktop users in 2013 according to speciallists’ estimations you should start thinking optimizing landing pages on the mobile version of your site. Don’t you have one? Run!

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