Sales vs Marketing

Inspired by the popular tv series “Game of Thones” , people from Pardot shrewdly associate the relations between sales and marketing departments with the ones of opponent kingdoms of Starks and Lannisters. Hopefully there’s a light for peace thanks to marketing automation.

The Future of SEO

9 SEO experts open up their views and present their thoughts on the future of SEO as a tool for online business growth.

Before and After Google Penguin

Google Penguin is one of the major search engine algorithm updates that fretted the SEO waters. But what changed in the life of a SEO professional in terms of link building, anchor texting, link relevance and other standard seo practices?

Marketing on Halloween 2013

In the Halloween spirit, people from AddThis – the giant in social media engagement integration – share with us some useful treats about how marketers can improve their fan reach by tapping into the Halloween buzz.

Digital Marketing Trends 2013

What are soothsayers of the digital world saying? Check out this infographic to find out how trends like content marketing, mobile optimization, conversion rate optimization are shaping the future of digital marketing.

Content Consumption Odds Oct07

Content Consumption Odds

If you’re always complaining that you never have luck, something has changed. This nifty infographic of Slots UK, tells the story of online content consumption based on raw probabilities. Pretty interesting.

Digital Marketing for Dummies

Though it looks extremely simplified by first sight, this introductory guide to digital marketing stands as a good starter. The underlined texts are links to resources so if you like to see more please visit the publisher’s link on the left.

Storytelling B2B Marketing

Say it with a story and you’ll steal the spotlight. People from Look Book HQ highlight the importance of storytelling to B2B marketing as the most effective practice for standing out from the crowd captivate your prospects’ interest.

Video Virality Economics

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

Infographic Rush

Our favorite infographic content affiliates, Neo Mammalian Studios, utilizing parallax FX shed some light on the intellectual background of the question “Why people love Infographics?”. Here you see the static version but it pays out to see the motion graphic implementation by following the publisher link on the left.

Content Marketing Over Time

Since the infancy of marketing both as a process and art, brands have been seeking for effective ways to communicate with their audience, attract prospects, convert them to customers and keep them engaged. Content marketing in its various forms, has been the strongest tool to make this happen. See some representative examples of content marketing legacy.

Social Media Virality 101

There’s not a magic formula for success in social media communication. However, here you will find some generic yet tried and true guidelines for how to make your content shareable and better resonate with your audience.

Press Releases 101

You might not be a PR professional or a journalist, but saving this cheat sheet you can have some guidance in writing a decent press release so that you can effectively communicate an event or story.

Digital Marketing 2013

See how online marketers play the game utilizing Mobile Marketing, Content Marketing, Social Media and Authorship to reach their leads and prospects in B2B and B2C markets for 2013.

B2B Content Marketing Statistics

Content marketing has hit the mainstream of online campaigns for the majority of B2B marketers. This report outlines how they leverage original content to accomplish their objectives.

Pinterest Promotion Guidelines

Pinterest has gone up the ladder to the social giants, creating inroads of visitors ready to buy and engage with brands online. People working behind the pin trend have realized the potentials and are subtly entering the online ad culture developing special features for business pinners and marketers. Learn how to fine tune advertising on Pinterest and deliver branded content that resonates with your followers interests.

Dressed for SEO Success

What is the input required in the post Panda – Penguin era to accomplish a successful SEO strategy? How should online marketers streamline traditional and new marketing practices to be compatible with the changes in SEO landscape? How much weight should they put on social signals? ZealousWeb gives answers to hot questions by collating old and new on-site and off-site SEO approaches.

Content Marketing in Travel Industry

Engaging content is what matters, what creates inroads of visitors on a site and what finally generates prospects. Find here some facts that testify the significance of content creation and circulation for online businesses in travel and tourism industry.

Infographic Creation 101

To output a decent infographic that stands out and speaks to the audience a marketer targets, is a complex work that usually requires collaboration of various experts. This graphic walks you through the 7 basic steps of infographic production.

Content Strategy for SEO

Quality content largely backs seo efforts of online marketers. However, SEKARI denotes, that alone is not enough. Planning is the key to firing the big boom. Craft your content marketing strategy.


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