How to Drive Conversions

This infographic was designed to show the 4 most important digital paths that businesses should be focusing on. Today, it is very important for a business to concentrate on traditional search marketing, mobile search, social media, and review sites. These are the top 4 digital mediums that a consumer is going to consult prior to making a purchase decision.

What Brings Holiday Happiness

Finally what makes people happy of the holiday season? Is that the tangible / material things or the intangible values of belonging, recognition, family ties and socializing ?

Black Friday Spending Trends

Do you know the origins of the term “Black Friday” ? Get the answer here packed with some online spending trends for the most dashing shopping days of the holiday season for 2009, 2010, 2011, 2012 and forecasts for 2013.

Online Holiday Deals Trends 2013

A breakdown of the online traffic volume and time spent across various site categories from different cultural groups for holiday shopping deals on Black Friday and Cyber Monday. Data refer to 2011 and 2012 but you will also find forecasts for 2013.

e-Commerce Transformation

This infographic clearly depicts the transformation of the e-Commerce conception throughout the last 10 years by contrasting the e-Shopping mindset between 2003 and today

Pinterest Rules Social Commerce

Pinterest thrives in the social commerce landscape, offering notable growing rates of referral traffic compared to Facebook and Twitter while it clearly trumps in terms of average consumer spending. See the numbers.

7 Pricing Tricks Apr15

7 Pricing Tricks

Setting the right price for a service or product is more than doing the cost / profit estimation. Several experiments have been conducted by reputable professors, marketing and sales professionals, showing the psychological background of value perception from consumers’ side and the possibilities retailers have to manipulate their purchase decision. See how numbers hit the brain inside out.

Consumer Survey Power

6 out of 10 people are directly or indirectly influenced during their purchase decision after participating in a survey conducted by a brand. This report from Sample Survey spotlights the impact of consumer surveys on both brands and consumers.

The Future of Manufacturing

Imagine that you participate in the design of the product you want to order, imagine that you have the power to personalize the products you use. Yes it’s coming soon and it’s gonna redefine the manufacturing process. It’s all about 3d printing also known as Additive Manufacturing.

Ads for the People!

This report outlines the advertising from the consumers’ perspective. According to this report, only 3% of the 500 surveyed individuals consider the claims in ads as accurate. The majority is wary due to use of smarty tricks from advertisers. Discover what makes an ad resonate with consumers’ brand perception.

Marketers as Consumers

Marketers are kind of weird professional tribe. But they are humans having their own routines, likes, hates, fears or whatever. This report spotlights the obscure side of maketers’ profile – that of being and acting as consumer. In short, how to market to marketers.

American Teenage Spending

Overview of the teenage consumers’ spending as part of the overall spending in American economy. It is estimated that teens total at 25.6 Million generating a whopping $208.7 Billion expenditure among the markets. Aren’t they a considerable cog of the US economy engine?

Rave Reviews: Why Do They Matter Most To Local Bus...

Though WOM is a second to none marketing channel for local businesses, recent survey shows that local search engine optimization is more than substantial.

Consumer Differences Between The Sexes

Though shopping is mostly womens’ case, marketers should always consider consumer differences between sexes before sending their message.

Consumers on Data Brokers Oct23

Consumers on Data Brokers

Do you know what a data broker is? Trusted ID surveyed 2960 Americans in an effort to disclose the obscure idea consumers have around data brokers’ activities. The majority of the respondents require more transparency.

Consumers Marketers Gap

What the customers say what the marketers think. This report brings to light the communication gap between the two sides of market. The majority of the marketers feel they know what their cistomers want while just 1/3 of them have listened what they say. Hello!!!! Do you read me?

Videos for Sales

Animated content can boost your sales performance. See why qualified product video content can benefit your seo ranking efforts, page traffic and conversion rates. Even further your servcice costs.

Product badges and labels

Product badges can improve your conversion rate significantly as they are highligting product or deal attributes that deserve extra attention. Find some design and usage tips that will add up to your e-commerce strategy.

M-commerce vs E-commerce

Retail spending habits are transforming. Consumers are getting even more engaged with their mobile devices and they seek for greater control over shopping experience. Learn about the latest trends in online and mobile shopping.

Great Depression Vs Great Recession Jul27

Great Depression Vs Great Recession

The great recession has often been compared to the great depression. Here you see a cross-reference attempt for the causes of the major problems happened.

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