International Advertising Mistakes

While it may have seemed like a good idea at the time, advertising a business internationally may induce laughter rather than sales. Take a look at this infographic to see mistakes for advertisements that took a different turn when advertised in countries other than their own.

Social Media Complainers

Do you know how to respond to publicly expressed complaints via social media so that you whitewash or assert a brand’s image? University of Florida recently profiled the following 5 basic social complainers personas and “Pardot” put them on “paper”.

Business Signage Importance

The Economics Center of Cincinnati University recently published a study about the effects of signage on key business objectives such as sales, transactions, profits and staffing. Let’s see how the numbers breakdown.

Social Media Relationships Value

People from Hubspot address with this nifty infographic the importance of meaningful social media relationships between brands and people to the direction of building trust and engagement and they offer some useful tips based on the core thinking of a “Love Story”.

Content Marketing Over Time

Since the infancy of marketing both as a process and art, brands have been seeking for effective ways to communicate with their audience, attract prospects, convert them to customers and keep them engaged. Content marketing in its various forms, has been the strongest tool to make this happen. See some representative examples of content marketing legacy.

Social Media Virality 101

There’s not a magic formula for success in social media communication. However, here you will find some generic yet tried and true guidelines for how to make your content shareable and better resonate with your audience.

Brand Logo Evolution

Logos communicate a brand’s or corporation’s identity and should reflect their evolution over time. See some striking examples of either smooth or sharp logo transitions for some of the most popular brands worldwide including Pepsi, Shell, Mercedes, Apple, Microsoft and Kodak.

Pinterest Promotion Guidelines

Pinterest has gone up the ladder to the social giants, creating inroads of visitors ready to buy and engage with brands online. People working behind the pin trend have realized the potentials and are subtly entering the online ad culture developing special features for business pinners and marketers. Learn how to fine tune advertising on Pinterest and deliver branded content that resonates with your followers interests.

Consumer Survey Power

6 out of 10 people are directly or indirectly influenced during their purchase decision after participating in a survey conducted by a brand. This report from Sample Survey spotlights the impact of consumer surveys on both brands and consumers.

Social Business Benefits

Modelling a business with social logic is more than just entering social media. It’s about interconnecting operations and people in a way that will benefit both brands and communities.
See how 3 companies made it happen.

Media Channel Guide

Media may lift you up in heaven but they may send you down the drain at the same time. Learn how to leverage their power, manipulate their representatives and gain a vantage ground for your brand or yourself.

Online Reputation 101

As the title denotes, this is a beginners guide to maintaining a clean face in the interwebs both personally and professionally. You will learn how to streamline an online reputation management strategy.

Logo Emotional Intelligence

We all know that colors arouse emotions and predispose our feelings and thoughts. How does this aplly with regard to brand identity and especially logo? Here you see a swatch of widely known logos in color groups representing emotions.

Brand Advocate Profiles

Get to know 6 basic advocate personas that speak your brand across the social networks and amplify your message and reputation.

Photo Sharing for Branding

Say it with a picture and let the magic happen. Photo based social networks can be powerful tools for a marketer to engage users and build brand advocates who will spread the word and create a natural influence ripple. Learn how to do it right.

Luxury Brands in Social Media

in most cases, luxury brands’ profile on social media is coherent to their general arrogant communication strategy. On this report you will see how popular fashion brands, like Dior perform on social networks.

Effective Social Marketing Rules

Social media marketing campaigns can lead to sales success if they’re applied correctly. Here you’ll find 21 rules of thumb for running an effecive social marketing strategy.

Stand out Social Marketing

it’s not easy to stand out from the buzz. Put into practice the following 6 guidelines for social media communication to make your customers’ and brand’s interest meet.

Technologies in Customer Service

New online media and technologies offer customers the chance to directly interact with brands and can decisively affect their buying decisions. Businesses need to lean on the utilization of these technologies to secure competitive customer service and empower brand communication.

Online Success Guide

9 key elements to build your online marketing strategy and stay focused on the main route.


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