International Advertising Mistakes

While it may have seemed like a good idea at the time, advertising a business internationally may induce laughter rather than sales. Take a look at this infographic to see mistakes for advertisements that took a different turn when advertised in countries other than their own.

Small Business Marketing Spending

With a recovering economy, small business owners have to show as much wisdom as they can when creating their marketing plan and deciding on the total spending budget for the New Year. Marketing budget consists a common woe for small businesses. Let’s see some trends.

Fastest INC 500 2012

INC 500 and 5000 is the hall of fame for the best private companies across the US. Guys from eMaint give us a breakdown for the fastest growing, as of 2012, based on location, industry, number of employees, annual, revenue, and growth.

Marketing Attribution for Dummies

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Marketing Executive Qualities

See what makes a top marketing executive, the average salary and the best paying cities in the US to work as a CMO. Learn the generic duties of a marketing manager and what ails US Marketers most.

Ads for the People!

This report outlines the advertising from the consumers’ perspective. According to this report, only 3% of the 500 surveyed individuals consider the claims in ads as accurate. The majority is wary due to use of smarty tricks from advertisers. Discover what makes an ad resonate with consumers’ brand perception.

Anatomy Of A TV Commercial

Break for commercials! We love them, we hate them. One way or another it’s a whole industry and here are the numbers for the US market.

The Power And Growth Of Mobile Marketing

The explosion of the new smart mobile devices has resulted in a fast growing new market ready to be utilized by the online marketers. FInd some useful demographics and habits of the furious generations.

Content Marketing Vs Traditional Advertising

Content markteting is a force to be reckoned with. Shoulld marketers devote more resources content creation than traditional marketing tactics?

Modern Marketing Conception

This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it’s just a matter of creativity, intuition or even taste, some other it’s more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.

How to Stop Bot Traffic

Are Ro-bots taking over? Bot traffic warps the effecitveness of online advertising resulting in significant online media spend loss. While non-consumer traffic rises so does merkers’ and agencies’ concern for efficient media spending. Here you will find facts about the current state and suggestions on how to protect against bots.

Copywriting Guidelin...

Be creative, Get inspired, Write with a purspose, Be attractive. Here is an overall approach to the tasks and duties of an outstanding copywriter together with some tips that ease the workflow complexity. Learn how to make brands communicate with their audience.

Tech Company Ad Spends

A “cityville” layout is used here to show the increased spending of tech companies on online ads and promos during 2011. Expectations are that in 2012 internet advertising will top on the second largest medium after TV.

Crowdfunded Advertising

Some insights from the citizen-powered ad platform “LoudSauce”.

Rethinking Demographic Targeting

Here you see a study from Catalina Marketing Co. showing that consumers’ demographics are not necesserily a strict path for targeting.

The Ad Agency Bloodl...

Explore the mergers, acquisitions and launches of some of the largest advertising agencies in the world, starting from 1800 till nowadays.

Mad Men Career Comparison

It’s one of the greatest TV show hits theming the American advertising industry in 60’s. On this sheet you will see an illustration of major changes happened in the advertising industry during the last 50 years backed with the Mad Men series spirit.

Believe in Brands

On this report you will learn what are the best tactics for brand communication that will build trust and relevancy among customers and finally sales for your company

Cannes Lions 20 June 2012

The buzz created on the 3rd day of the Cannes creative media festival including some fun facts, collective statistics, winning trends and award statistics. See also the crowning of “the media person of the year”

Cannes Lions 2012 Recap

The week overview of the most creative festival in Cannes. The hottest topics, the top tweeting coutnries, the buzz-iest days & hours and more.

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