M Commerce Growth 2013

No guess that mobile commerce thrives. Part of this trend lies in the advent of advanced mobile technology both for handsets and mobile networks. But does this technological breakthrough alone explain the shift in consumers’ shopping habits?

Mother vs Father Day Spending

In the wake of the Fathers Day celebration, it fits good to see how the world spends on these occasions and how they stack up against each other. Contrary to what most of us would expect, it’s not the US that ranks 1st in spending per capita. Any guess?

Social Media Relationships Value

People from Hubspot address with this nifty infographic the importance of meaningful social media relationships between brands and people to the direction of building trust and engagement and they offer some useful tips based on the core thinking of a “Love Story”.

Contests for Leads

According to recent research on giveaway contests’ effectiveness, conducted by IncentiVibe, crafting a well built contest landing page can bring in up to 700% increase in lead generation and amplify 5x the social media engagement. Read the facts.

Content Marketing Over Time

Since the infancy of marketing both as a process and art, brands have been seeking for effective ways to communicate with their audience, attract prospects, convert them to customers and keep them engaged. Content marketing in its various forms, has been the strongest tool to make this happen. See some representative examples of content marketing legacy.

Social Media Virality 101

There’s not a magic formula for success in social media communication. However, here you will find some generic yet tried and true guidelines for how to make your content shareable and better resonate with your audience.

Middle East e-Commerce Market

Predictions are of the most optimistic regarding the growth of e-Commerce in the Middle East. It is expected that by 2015 the B2C e-Commerce market will turnover $15 billion resulting in about 70% increase from 2012. Find out more insights about online shopping in MENA.

Native Ads vs Banner Ads

Recent study with 4,770 people surveyed shows that native online ads (meaning text inline ads relative to the content), perform better than traditional banner ads. The study concludes to 3 key benefits regarding engagement, brand awareness, and content consumption.

How to Retain eMail Subscribers

Are you met with considerable churning of your newsletter subscribers lately? Aside a solid list building strategy, digital marketers have to regularly monitor subscription losses and make provisions about how to eliminate them. Check some dos and dont’s for retaining the value of a mailing list.

Digital Marketer Tomorrow

7 in 10 marketers believe that the role of marketing is going to dramatically change within the next 5 years as they feel and endorse the big turn to digital marketing. See how they plan to keep up with this shift.

SME Marketing in Practice

According to recent survey conducted by Pitney Bowes, only 39% of marketing plan is accomplished on average by today SME. It is estimated that SMEs are losing about £122 BN sales due to marketing inefficiency. That’s a big opportunity!

Digital Marketing 2013

See how online marketers play the game utilizing Mobile Marketing, Content Marketing, Social Media and Authorship to reach their leads and prospects in B2B and B2C markets for 2013.

Pinterest Rules Social Commerce

Pinterest thrives in the social commerce landscape, offering notable growing rates of referral traffic compared to Facebook and Twitter while it clearly trumps in terms of average consumer spending. See the numbers.

Why Google Plus

Are you still looking for reasons to use Google+ for all your social networking requirements? This infographic highlights reasons why Google Plus is valuable and how it will get you to make the jump.

eMail Marketing Insights

Email marketing remains the backbone of online marketing strategy for the majority of e-marketers offering high ROI. This infographic pinpoints the significance of mobile adaptation and social media integration in email marketing campaigns.

Facebook Contest App Tips

People love contests and actually love to think of the idea of winning something. Building a facebook contest that drives people to participate and engage with your brand is more than coding science. Learn which are the key elements that make a contest app consistent with facebook’s policy and productive of the most gratifying results for your marketing needs.

PPC Landing Page 101

People from Unbounce encapsulate their knowledge in landing page optimization into this quick reference guide and teach how to make the most from your PPC campaigns by presenting the ins and outs of landing page design.

UK Mobile Commerce Growth

With the smartphones being a mainstream rather than a luxury, mobile commerce shows striking growth that largely lies in the adoption of mobile optimization from retailers end. This report offers some insights about UK mobile market and Britons’ online shopping habits.

B2B Content Marketing Statistics

Content marketing has hit the mainstream of online campaigns for the majority of B2B marketers. This report outlines how they leverage original content to accomplish their objectives.

Better Facebook Image Posts

Even more businesses enter the social game in an effort to reach out their fans and prospects. However, low performance in facebook fan engagement is a common concern. Salesforce offers a best practice blueprint to help us make image posts that speak for your page.