Before and After Google Penguin

Google Penguin is one of the major search engine algorithm updates that fretted the SEO waters. But what changed in the life of a SEO professional in terms of link building, anchor texting, link relevance and other standard seo practices?

e-Commerce Transformation

This infographic clearly depicts the transformation of the e-Commerce conception throughout the last 10 years by contrasting the e-Shopping mindset between 2003 and today

What to Know about Facebook Apps

Circus Social, an up and coming facebook apps provider, pinpoints the benefits of using tab apps on facebook fan page in terms of fan engagement and data collection.

Marketing on Halloween 2013

In the Halloween spirit, people from AddThis – the giant in social media engagement integration – share with us some useful treats about how marketers can improve their fan reach by tapping into the Halloween buzz.

Digital Marketing Trends 2013

What are soothsayers of the digital world saying? Check out this infographic to find out how trends like content marketing, mobile optimization, conversion rate optimization are shaping the future of digital marketing.

Periodic Table of SEO Success

This is an update to the primary SEO table originally compiled by Search Engine Land, that became a world reference for seo community as it encapsulates the core of search engine optimization concept. Major changes refer to factors such as duplicate content, structured data, authorship integration, weight of links’ anchor text and social signals.

Facebook Frenzy

Ok we all know that facebook is not just for networking, making friends, chatting, sharing moments or whatever since both individuals and businesses are met there. Above all, facebook has paved the path to social media marketing and evolved to a robust and leading marketing tool that marketers cannot leave out. See why all that frenzy with Facebook.

Local SEO Youtube

Local SEO takes precedence especially for businesses or professionals that want to reach prospects and create inroads of customers from the local market to their physical POS. Among the various tricks or techniques going around, YouTube is a strong SEO tool that marketers should not overlook. Learn how to do it in 8 simple steps.

Mobile App Facebook Page

Marketing a mobile app on Facebook is more than just publishing a branded fan page in that it necessitates a more careful approach and advanced marketing skills to make it rise from the noise. Here is a roadmap to make it happen

Why Responsive Web Design

With more than 1,82 billion users surfing on the go, it’s pretty clear why businesses should lean towards mobilization of their web properties. That is focusing on responsive design and mobile apps. See the facts.

Digital Marketing for Dummies

Though it looks extremely simplified by first sight, this introductory guide to digital marketing stands as a good starter. The underlined texts are links to resources so if you like to see more please visit the publisher’s link on the left.

Online Spending 2012

19000 consumers from 14 countries across the world were surveyed regarding their online spending habits. See a rundown of the global online shopping behavior based on data as of 2012 and the emerging opportunity of mobile shopping that marketers should get in hand.

ZMOT Marketing Strategy

This graphic focuses on three common challenges marketers encounter. The BAP, PEP and PDP problems. Not familiar with these abbreviations? Find them here along with guidelines of detailed zmot strategy and multiple media which should be integrated collectively to win the zero moment of truth battle in online marketing.

Mobile Apps Marketing 101

Smartphone Apps or mobile apps marketing trend is converging among the avid personnels. If you want your app to be recognized by the whole world, then there are some crucial points to be kept in mind while developing and designing. Because in this competitive world of app development and marketing, there are millions of apps in the market. Thus, marketing for your app perfectly by targeting the exact niche becomes vital.

Marketing Attribution for Dummies

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Storytelling B2B Marketing

Say it with a story and you’ll steal the spotlight. People from Look Book HQ highlight the importance of storytelling to B2B marketing as the most effective practice for standing out from the crowd captivate your prospects’ interest.

Video Virality Economics

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

Infographic Rush

Our favorite infographic content affiliates, Neo Mammalian Studios, utilizing parallax FX shed some light on the intellectual background of the question “Why people love Infographics?”. Here you see the static version but it pays out to see the motion graphic implementation by following the publisher link on the left.

Mobile App Marketing Guide

This infographic pinpoints 7 “commandments” of mobile app marketing by using the classic good vs evil approach to help you better understand the dos and don’ts steps. It provides a visual process of app promotion phases from reaching the right audience to continuous marketing efforts that will crown your app.

5 Conversion Rate Tips

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.

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