Google Penguin is one of the major search engine algorithm updates that fretted the SEO waters. But what changed in the life of a SEO professional in terms of link building, anchor texting, link relevance and other standard seo practices?

This infographic clearly depicts the transformation of the e-Commerce conception throughout the last 10 years by contrasting the e-Shopping mindset between 2003 and today

Circus Social, an up and coming facebook apps provider, pinpoints the benefits of using tab apps on facebook fan page in terms of fan engagement and data collection.

In the Halloween spirit, people from AddThis – the giant in social media engagement integration – share with us some useful treats about how marketers can improve their fan reach by tapping into the Halloween buzz.

What are soothsayers of the digital world saying? Check out this infographic to find out how trends like content marketing, mobile optimization, conversion rate optimization are shaping the future of digital marketing.

This is an update to the primary SEO table originally compiled by Search Engine Land, that became a world reference for seo community as it encapsulates the core of search engine optimization concept. Major changes refer to factors such as duplicate content, structured data, authorship integration, weight of links’ anchor text and social signals.

Marketing a mobile app on Facebook is more than just publishing a branded fan page in that it necessitates a more careful approach and advanced marketing skills to make it rise from the noise. Here is a roadmap to make it happen

With more than 1,82 billion users surfing on the go, it’s pretty clear why businesses should lean towards mobilization of their web properties. That is focusing on responsive design and mobile apps. See the facts.

Though it looks extremely simplified by first sight, this introductory guide to digital marketing stands as a good starter. The underlined texts are links to resources so if you like to see more please visit the publisher’s link on the left.

This graphic focuses on three common challenges marketers encounter. The BAP, PEP and PDP problems. Not familiar with these abbreviations? Find them here along with guidelines of detailed zmot strategy and multiple media which should be integrated collectively to win the zero moment of truth battle in online marketing.

Smartphone Apps or mobile apps marketing trend is converging among the avid personnels. If you want your app to be recognized by the whole world, then there are some crucial points to be kept in mind while developing and designing. Because in this competitive world of app development and marketing, there are millions of apps in the market. Thus, marketing for your app perfectly by targeting the exact niche becomes vital.

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Say it with a story and you’ll steal the spotlight. People from Look Book HQ highlight the importance of storytelling to B2B marketing as the most effective practice for standing out from the crowd captivate your prospects’ interest.

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

This infographic pinpoints 7 “commandments” of mobile app marketing by using the classic good vs evil approach to help you better understand the dos and don’ts steps. It provides a visual process of app promotion phases from reaching the right audience to continuous marketing efforts that will crown your app.

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.