How to Drive Conversions

This infographic was designed to show the 4 most important digital paths that businesses should be focusing on. Today, it is very important for a business to concentrate on traditional search marketing, mobile search, social media, and review sites. These are the top 4 digital mediums that a consumer is going to consult prior to making a purchase decision.

Why Go Mobile

With the percentage of mobile search increasing remarkably, mobile presence becomes vital for even more businesses and further having a responsive and mobile friendly layout is critical for driving conversions. Read why that.

Google Penguin Aftermath

About one and a half year ago, Google rolled out the first of a series of ranking algorithm updates under the code name “Penguin”. Dread and rush dominated the interwebs. Since then a lot have changed in the SERP ranking arena.

Marketing Automation 101

From preparing and uploading the content for crafting a landing page to the final phase of tracking and measuring and back in the loop for refining the process. Here is the basic roadmap to marketing automation.

SEM Trends 2014

Have a look at how experts see the future of search marketing, what they denote as big mistakes in marketing and seo localization packed with some valuable advice on common social media marketing practices that modern marketer should leave behind hereafter.

Online Holiday Shopping 2013

Get some quick facts and stats about how Americans shop online and what are their holiday shopping plans for 2013. Follow the publisher link on the left to find more info from the attached links.

Britons Love eBay

Keep calm and eBay on. This infographic gives us a picture of the never ending love affair of Britons with the robust online market place.

Online Video Drives Sales

Available both in static and motion version, this infographic pinpoints 6 key findings regarding the effectiveness of online video marketing to the narrow edge of the sales funnel.

Critical Marketing Metrics

Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.

Cart Abandonment Best Practices

With online holiday sales at an all-time high, shopping cart abandonment is becoming an issue. This infographic focuses on shopping cart abandonment facts and best practices for getting back the $1.79 trillion left in carts each year !

Cyber Monday 2013 Stats

Cyber Monday 2013 went down in history as the busiest online shopping day in interwebs so far. Let’s see how it all began, how consumers shopped online this year and what they expect from online retail.

Happy Cyber Monday

Cyber Monday has evolved to Black Friday’s equivalent as for online shopping since 2005 – when the term was conceived in the first place. Cyber Monday is also an option to smartly avoid Friday’s havoc and enjoy the dashing Thanksgiving spirit with your friends and family. See some interesting historical data about cyber Monday shopping.

Online Holiday Deals Trends 2013

A breakdown of the online traffic volume and time spent across various site categories from different cultural groups for holiday shopping deals on Black Friday and Cyber Monday. Data refer to 2011 and 2012 but you will also find forecasts for 2013.

Online Business Myths

Are you dreaming or planning to start an online business but you are feeling kind of discouraged or even intimidated to kick off? Chances are that you have heard any of the following myths and rumors. Running an online start-up is not rocket science and this presentation comes to testify this.

Social Media Complainers

Do you know how to respond to publicly expressed complaints via social media so that you whitewash or assert a brand’s image? University of Florida recently profiled the following 5 basic social complainers personas and “Pardot” put them on “paper”.

The Future of SEO

9 SEO experts open up their views and present their thoughts on the future of SEO as a tool for online business growth.

Social Media Automation Tips

Social media marketing is time-consuming and may easily get you off the track. Doing some time management and prioritizing tasks on social channels are key to successful social media strategy. See how you can cut through the social media “wall”.

Facebook Ad Creative Sizes

Facebook Ad specifications have largely changed since the launching of advertising options. This fully packed guide will keep you in the loop with the most updated ad sizes, dimensions and text length.

Google Penguin Effects

Not any particular graphic design elements here, but quite useful for the seo squad as it recaps the 5 Google Penguin algorithm updates and the magnitude of their effects on search result rankings.

Before and After Google Penguin

Google Penguin is one of the major search engine algorithm updates that fretted the SEO waters. But what changed in the life of a SEO professional in terms of link building, anchor texting, link relevance and other standard seo practices?

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