Infographic Creation 101

To output a decent infographic that stands out and speaks to the audience a marketer targets, is a complex work that usually requires collaboration of various experts. This graphic walks you through the 7 basic steps of infographic production.

Enamel Pins Comparison

Pins are a traditional and easy to have and flexible promotional material that complements a variety of business or social events. PinPros spotlight the major differences between soft and hard enamel pin production. The choice is yours.

Media Channel Guide

Media may lift you up in heaven but they may send you down the drain at the same time. Learn how to leverage their power, manipulate their representatives and gain a vantage ground for your brand or yourself.

Ads for the People!

This report outlines the advertising from the consumers’ perspective. According to this report, only 3% of the 500 surveyed individuals consider the claims in ads as accurate. The majority is wary due to use of smarty tricks from advertisers. Discover what makes an ad resonate with consumers’ brand perception.

Anatomy Of A TV Commercial

Break for commercials! We love them, we hate them. One way or another it’s a whole industry and here are the numbers for the US market.

Smashing Product Ideas

Get inspired by 10 simple yet lucrative product concepts that have taken consumers by storm internationally. Meet the inventors, learn their stories and get an idea of the revenue cleared so far.

Marketers as Consumers

Marketers are kind of weird professional tribe. But they are humans having their own routines, likes, hates, fears or whatever. This report spotlights the obscure side of maketers’ profile – that of being and acting as consumer. In short, how to market to marketers.

Logo Emotional Intelligence

We all know that colors arouse emotions and predispose our feelings and thoughts. How does this aplly with regard to brand identity and especially logo? Here you see a swatch of widely known logos in color groups representing emotions.

Customer Experience Best Practices

Overview of customer experience management (CXM) workframe as a sum-up of past year’s acquired experience according to CMS Wire. Offering meaningful customer experience requires integration of several platforms with traditional business opertations. Have a look.

What is Native Advertising

Unfamiliar with this term? Native advertising is a relatively new kid on the marketing block that focuses on user experience and redefines traditional monetization. Go read and you’ll find examples you’ve likely come across.

Ways To Create Compelling Content

Don’t you have a clue? Great content ideas aren’t always easy to come. Find some tricks for excellent creation.

Small Business Marketing Tactics

A collection of facts, tools and tactics that gives Small Business owners the essentials of the web marketing cycle.

SEO Investment

SEO gains ground to the eyes of CMOs and CEOs, driving organizations to embrace it as a regular marketing investment. See how companies embody SEO works in their environment and the oportunities that come up due to the SEO rush.

Brand Advocate Profiles

Get to know 6 basic advocate personas that speak your brand across the social networks and amplify your message and reputation.

Customer Love and Customer Service

Don’t break my heart! Show your customers the love they need through real customer service and wai for the best to come.

Top Marketing Blogs 2012

Hey you new marketer! Check this out. The freshiest collection of the most inspired and qualified marketing blogs as attributed by “Pardot.com” classified by topics such as: Content Marketing, Social Media, Business etc.

The Way To Personal Branding

9 basic steps that will help you plan a personal branding strategy and make your rivals eat your dust.

Map Of Modern Media

Media channels are exploding and so does the map of modern media. See the headache of a marketer to reach his audience!

Modern Marketing Conception

This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it’s just a matter of creativity, intuition or even taste, some other it’s more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.

Understanding Viral Content Marketing

For many online marketers spreading their content widely is a major goal. Creating viral content isn’t an easy task – you need to understand the mechanism.

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