Logos communicate a brand’s or corporation’s identity and should reflect their evolution over time. See some striking examples of either smooth or sharp logo transitions for some of the most popular brands worldwide including Pepsi, Shell, Mercedes, Apple, Microsoft and Kodak.
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How Volkswagen which was created in 1937 could have logo before that date (1909 and1930 as illustrated)?
I always love stuff like this. But for Canon, the logos are out of order, and I find it fascinating that in the year twenty thousand and four, Xerox will revert back to it’s previous logo.